tag:blogger.com,1999:blog-2989431010061167090.post3933595132560450263..comments2023-10-11T02:16:08.308-07:00Comments on Publishing Careers: Naming Your Book: The Hardest Part of PublishingLori Cates Handhttp://www.blogger.com/profile/07768475768656302512noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2989431010061167090.post-85540378138827290452010-04-11T15:38:08.078-07:002010-04-11T15:38:08.078-07:00a) Can you test a title by giving the same book tw...a) Can you test a title by giving the same book two titles and see which works best?<br /><br />b) If you think the original title has failed after you've spent a lot of money and energy marketing the failed title, can you run two titles simultaneously to cut the losses from the change?<br /><br />c) Please give any tips you may have on changing a title.<br /><br />Thank you,<br /><br />Gary Springerhowtogetwellhttps://www.blogger.com/profile/00449395953844629569noreply@blogger.com