We have a faithful indexer who always sends us something fun from Harry & David, and a printer that never fails to send yummy cookies from Cheryl&Co. In fact, it was while I was happily munching a chocolate cookie with peppermint buttercream frosting that it occurred to me: I did a lot of freelance work for Frommer's this year. Perhaps I should show my gratitude.
And so I did. Online ordering made it relatively easy (despite a couple of bugs in the site). Within three days, a big box of little cookies found its way into the hands of the grateful Wiley production editors. Before I even got arrival confirmation from UPS, they were e-mailing me to thank me. Now I'm not saying that this is going to guarantee me more work next year (doing a good job, of course, is more important); however, maybe it makes them smile a little when they think of me. And that can't hurt.
Here are a few tips on freelancer gifts, from someone who both gave and received this year:
- Time it right. Make sure your gift will arrive before most people take off on vacation. You still have a little time to get a gift out to your best clients--but not much. There won't be a lot of people in offices past next Tuesday.
- Avoid perishables. I've gotten sausage and cheese a few times and wondered whether it had been refrigerated adequately. It kinda ruined it for me.
- Don't be too chintzy. If you file Schedule C, you can deduct the cost as a business expense, anyway. So why not get something nice?
- Packaging isn't so important. The adorable gift towers are fun. But people are really just interested in the food. Opt for more food over fancy packaging.
- Tie it to your personal or company brand. If you have a logo for your business, send a gift or card that communicates it. DeBrand's Chocolates will even make custom candy in the shape of your logo. (I'm not sure I followed this rule. Maybe my brand is traditional, dependable, and sweet. And what says that better than cookies?)
- Be sensitive. Don't send something that will offend or exclude anyone. If you know that any of your recipients has allergies, avoid sending them something they can't eat. And those packages of sockeye salmon are always revolting-looking to me.
- Don't forget a note. Make sure they know who it's from and that you are grateful for your working relationship.
- Keep it up. If your gift is a hit, send the same thing next year. Your client will look forward to getting your gift as the holidays approach.