Monday, March 15, 2010

Want to Be a Marketing Assistant/Coordinator?

Coincidentally, I ran across two different postings today for marketing assistants at publishing companies. The first is at EMC Publishing, our parent company in St. Paul, Minnesota:

Educational publisher seeks Marketing Communications Coordinator. This person will be responsible for working with the Marketing Communications Manager to coordinate the implementation of the EMC Publishing marketing plan through the design, copywriting, production, mailing, and tracking of all marketing projects through multiple channels. Assist the Marketing Communications Manager with special projects as assigned. Duties include:

  • Develop, execute, and evaluate direct mail marketing materials (including catalogs, brochures, flyers, and letters) for new and backlist titles that generate sales leads and product orders, and support the sales representatives.
  • Collaborate with all internal teams involved in the product development process to determine the conceptual and copy direction of branding and advertising initiatives.
  • Develop online web content for including new product copy, promotional pages, and event announcements
  • Write and conceptualize emarketing campaigns including emails, web site landing pages, and social media platforms.
  • Proofread and fact-check product information in all EMC marketing materials.

Bachelor's degree required in Marketing, Advertising, Communications, or related degree. Must have at least two years of marketing communications experience with a demonstrated ability to communicate clearly and effectively primarily in written form. Must have knowledge of mailings, project management, and promotions. Must have very good knowledge of technology to include computers and software programs such as MS Office. Requires exceptional organizational skills and attention to detail to coordinate phases of projects with others under tight deadlines. Apply here.

The second marketing job is at Wiley in Indianapolis:

Provides general administrative support to marketing department, including processing bills and monitoring promotion expenses, special sales events [workshops, author tours, conventions, and book fairs], and advertising schedules. Assists in the implementation of marketing plans, including coordination of author promotion initiatives, preparation and distribution of sales tools, including sales sheets, product kits, and competitive information. Provides back-up copywriting [space ads and sales letters], proofreading, and basic design support.

Requirements: 1 year of marketing or publishing experience. Proficiency on MS applications. Ability to work in a fast-paced, deadline driven environment. Excellent communication skills required.
Apply here.

These two jobs are at slightly different levels and have different entry requirements. I found these two postings informative (not to mention encouraging, from an economic standpoint) and thought you might, too.


Anonymous said...

Are you accepting related job posts to discuss on your blog?

Thank you very much.

Lori Cates Hand said...

Sure! Send me a link or your e-mail address.