Last year, sales guru and author Jeffrey Gitomer put everyone at his publisher on notice: "On April 4, 2006, my new book, The Little Red Book of Sales Answers, will hit #1 on Amazon.com." When I heard the news, I was shocked. How could he predict this so precisely? How could he presume to control how his book sold and ranked on Amazon on a particular day?
When that day rolled around, you can bet I was watching his rankings. And sure enough, as the day went on, the higher his book climbed, until finally, it did hit #1.
So how did he do it? Turns out, he notified all of his followers (apparently thousands and thousands of people on his mailing list) that if they bought the book on that day, he would give them some free bonus material.
And just a few months ago, Wiley did the same thing with a book called Career Distinction (a book on personal branding that I sorely wanted to acquire, but in the end Wiley's global reach and advance offer was more appealing to the authors). The authors called upon their career-industry colleagues to buy the book at Amazon on its release date. I watched that one, too, and it peaked at a very respectable #147. The book couldn't sustain such a ranking beyond that day, but it still does very well.
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Have a great weekend! I've got tons of great interviews lined up for next week.
2 comments:
Susan's books are amazing! I'm glad to see she's got another book out, and your readers would be wise to buy this book because she definitely knows her stuff!
Thanks for the [unsolicited] endorsement, Bridget! :)
Bridget is the editor of Resume Writers' Digest--check out her blog:
http://rwdigest.blogspot.com/
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