Wednesday, October 3, 2007

Three Publicity Victories in One Week!

Last Friday we got the announcement that Katy Piotrowski, author of one of our new books, has a one-and-a-half-page feature in Essence magazine this month. With an estimated readership of 7 million people, this is a huge boost for The Career Coward’s Guide to Changing Careers (which, by the way, is a fabulous look at how to discover your work passions and then go after them).

Then yesterday we learned that author Wendy Enelow’s interview with the Wall Street Journal about her newest book, Expert Resumes for People Returning to Work, made it on the front page, above the fold, of the business section. This is just HUGE.

And before the day was over, we got word that LA Times columnist Sheryl Silver will be featuring her interview with author Shawn Graham regarding his new book, Courting Your Career. This article is being syndicated and will be popping up in newspapers all over the country. I’ll be talking more about this book in a future post because I have a “book crush” on it. It’s all about how finding the right job is a lot like dating. So it makes an intimidating subject a lot of fun to read about. And the practical advice really works!

So why all the excitement? In theory, all of this exposure should be driving people to the bookstores and to buy copies of these three books. And perhaps better yet, it shows the book buyers at the chain stores that we are capable of getting the word out about our books and sending them customers.

Kudos to our publicist, Natalie Ostrom, and our copywriter, Selena Dehne, for using their immense talents to take JIST’s PR efforts to a new level!

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