After some very frustrating floundering, I think we have remade the cover (and title) for Be Your Own Agent into something that hits our target audience a little better. If you'll recall, the old cover and title looked like this:
The general consensus was that the cover looked like it was meant for 40-year-old women. In fact, the target audience is young graduates and college students, and even though the author is an accomplished woman in a man's world, I think guys will be more interested in her career as the agent to people like Jon Smoltz, Jeff Francouer, Chip Caray, Isiah Thomas, Mark DeRosa, and Ryuji Imada. Even the title confused people. So it was back to the drawing board.
Here's the latest incarnation. What do you think? I think we will be tweaking the subtitle to change "connect with" to "score." And the colors are all out of whack here. But you get the idea.
Update: I tried a different file format and got the colors right now.
7 comments:
I like this one much better! Great job!
I have a bias toward the old title, but I like the new cover (if you can get the colors right).
Laurence: I know, it was a great title (thank you for it). But people thought it was a book about being a literary or real estate agent.
Krisan: Thanks! That makes me feel better!
Excellent! Now the cover tells the reader exactly what to expect. I do think that the subtitle would work better as "Five Tools to Help You Score Your Ideal Career."
Thanks, Katharine! I am so happy we finally found something that works. Now, hopefully, the author will like it too!
I like the new title and cover too. I hope Molly won't be too disappointed about not being on the cover. :)
Yes, there's *that.* I think we could still put her on the back cover.
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