First of all, love the blog title. Second, this blogging editorial assistant has put together the most cogent explanation I've seen yet of why it sucks to be a book publisher right now. Again, lots of blame goes to the inexplicable model of bookstores being able to send back the inventory they don't sell, and essentially using publishing companies as interest-free loan brokers.
Read the whole post and you'll get a better idea of how the sales and returns processes work. And take Moonrat up on his/her suggestion to buy books--now, and as Christmas presents.
On a tangentially related note, I'm getting anecdotal reports from friends and family of several people losing jobs (non-publishing) they've held for decades and their homes are in jeopardy. I feel like we are poised on the brink of an ever-widening sinkhole. Hang on tight.