Thursday, December 11, 2008

Wal-Mart Deletes Hyphen

Okay, call me a little slow on the uptake, or perhaps just distracted. But I just noticed this week (while convalescing on the couch) that Wal-Mart is now Walmart. They changed their logo and their font and dropped the hyphen.

This post on Brand New (from back in June) knew of no explanation for the change. It's all well and good, and makes it simpler for those of us who literally spent hours arguing over whether the star in the old logo was a hyphen (seriously!). Except how are they ever going to get rid of all the instances in the world with the hyphen? Their own site is riddled with the hyphenated version.

I feel an inconsistency nightmare coming on. What's worse, I don't think the rest of the world really cares.

What do you think of the change? Does the new logo make you more willing to fight the angry hordes in ever-narrowing aisles for bargain-priced Sam's Choice items? For me, it depends on the day. If I'm feeling strong, have a couple hours to blow, and am girded with my coupons and my walking shoes, I might venture in. Otherwise, I'll just duck into my local "lifestyle" Marsh and enjoy a relatively spa-like experience.

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