When we decided a year ago to put an unprecedented PR effort behind our upcoming book, The PITA Principle, we got the okay to hire a freelance PR firm to help us get national broadcast attention. We knew it was a risk spending five figures for this kind of marketing, but I built it into the P&L budget and we decided (hoped!) it would pay for itself.
The firm we hired, Krupp Kommunications, came highly recommended (despite the fact that the second "K" just seems so...wrong). They've been working for months now to line up a media blitz for the on-sale date at the end of this month. And as the clock ticks ever closer to that magical date, they are starting to rack up the bookings for authors Bob Orndorff and Dulin Clark. At the height of the radio tour on August 27 and 28, they will be doing 14 local, regional, and national radio shows (for a complete list, see the PITA blog sidebar).
This is so cool and exciting for us. We're just sorry that Natalie, our recently departed publicist, can't be here to enjoy the fruits of her labor. Copywriter Selena Dehne and I are planning to listen in on the conference calls between the authors and the radio stations. This will be a learning experience for both of us.