Wednesday, August 13, 2008

Riding the Wave of Excitement over the PITA Radio Tour

When we decided a year ago to put an unprecedented PR effort behind our upcoming book, The PITA Principle, we got the okay to hire a freelance PR firm to help us get national broadcast attention. We knew it was a risk spending five figures for this kind of marketing, but I built it into the P&L budget and we decided (hoped!) it would pay for itself.

The firm we hired, Krupp Kommunications, came highly recommended (despite the fact that the second "K" just seems so...wrong). They've been working for months now to line up a media blitz for the on-sale date at the end of this month. And as the clock ticks ever closer to that magical date, they are starting to rack up the bookings for authors Bob Orndorff and Dulin Clark. At the height of the radio tour on August 27 and 28, they will be doing 14 local, regional, and national radio shows (for a complete list, see the PITA blog sidebar).

This is so cool and exciting for us. We're just sorry that Natalie, our recently departed publicist, can't be here to enjoy the fruits of her labor. Copywriter Selena Dehne and I are planning to listen in on the conference calls between the authors and the radio stations. This will be a learning experience for both of us.


Laurence Shatkin said...

So many radio stations are now available for listening via the Internet that it should be possible to hear many of these broadcasts no matter where you are. For example, the August 27 broadcast (9 a.m. Central) will be on KUDL-FM in Kansas City, and you can listen live at

Lori Cates Hand said...

Yes, great point! Brave new world that we live in, isn't it?

Remind me--when is your appearance on Fox News?

Laurence Shatkin said...

It's actually Fox Business News, and I'm supposed to be on in the 7:45 a.m. segment. I'll try to give a fair and balanced view of the 150 Best Recession-Proof Jobs.

Lori Cates Hand said...

Which day?