It's not very often that one of our books gets reviewed in Library Journal. So we were excited when we heard that Seven Days to Online Networking was going to get a review. Glee turned to glum when we actually read it: They panned the book.
My knee-jerk response to the publicist was "Oh, well, there's no such thing as bad publicity!" But I know she could see the unease behind my fake smile. Is that really true? Will we still sell more books because we got a mention than if we got no mention at all? The last time we got a Library Journal review (for Firestarters), it was glowing and marked with a red star. We sold 5,000 copies as a direct result. So it will be interesting to see what happens as a result of a less than favorable review.
The fact is, of course, that this is just one person's opinion. And I don't really think it's warranted. Anyone can pick up this book and learn something valuable about online networking. And at $9.95, the price is right.
So I'm keeping my chin up and treating this as an experiment and a learning experience.
2 comments:
The reviewer's main gripe was that the book places too much emphasis on LinkedIn. But with LinkedIn dominating online career networking (as opposed to social networking), as it clearly does, I don't think this emphasis was misplaced.
Thanks, Lawrence. That is exactly what we were thinking when we planned the book. But we thought a book on just LinkedIn was too narrow, so we hedged our bets and expanded the coverage.
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