Thursday, February 21, 2008

Plan Now to Attend PMA University

If you want to learn the basics of how book publishing works, you'll be in Los Angeles in late May, and you've got seven or eight hundred bucks to invest in your professional growth, I can highly recommend that you attend PMA University this year.

This educational event is sponsored by the Publishers Marketing Association, the leading trade association for independent publishers (anyone from the one-book self-publisher to major organizations that still haven't been gobbled up by a conglomerate). It features 80 classes in eight "tracks":

  • Advanced

  • Internet

  • Editorial and Production

  • Sales

  • Marketing

  • Publicity

  • General Publishing

  • Finance

  • Legal

I attended PMAU back in 2002, and it's where I got the foundations for everything I know about negotiating book contracts. The opportunity for networking is splendid as well. Check out the program of classes and you, too, will be scrambling to figure out a way to attend. (If you're going to Book Expo, PMAU cleverly dovetails with that major event.)

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